the brief

DSB Consulting was already an established firm when it relaunched under its own aegis to provide training, consulting, and coaching services to managers and employees all over the world, using socio-scientific techniques coupled with the idea that corporate managing doesn’t have to be a chore—in fact, done well, it can bring joy. To help the relaunch of the business, I designed a logo and branding guidelines to communicate the vibrancy, energy, and reliability of the firm’s core philosophy.