Kain Capital
Palliative and Hospice Care Centers
A group of hospice care centers needed a logo upgrade. Their existing logos, based on state flowers, didn’t visually have much in common aside from typography. They were considering changing just the typefaces, but were also interested to see a whole new look.
I wanted to offer a suite of state flowers with a common visual thread, and suggested possible combinations of new and old logos and typefaces.
They ultimately chose a new look and a new typeface.
The new logo uses a visual language that will be easily applied to new states/flowers as they expand; each uses one main color, using color more intentionally than in the previous logos.
The typeface (Circe Slab) is light and approachable, which felt a little more inviting for a somewhat heavy or intimidating topic.
Kain Analytics
Kain Capital was launching a subsidiary group, Kain Analytics, to use data and analytics to better serve the medical community. The logo had to evoke the parent company but be its own distinct brand.
I showed four possible logos inspired by data imagery, such as charts and data points.
